Goals & Payouts
There may be additional conversion points for an offer that the advertiser wishes to track and may result in higher payout amounts. Sign-up and purchase are great illustrations of this concept, where the first conversion of the offer is to get a user to complete a sign-up form. The second conversion is that the same user purchases $50 worth of merchandise.
Sometimes these goals do not have any additional payout, or sometimes the payout is higher than the initial offer. Note that the payout method may also differ. Understanding the goals and payouts per goal is important when running an offer.