We at TUNE respect this, so we provide TUNE clients a way to anonymize IP addresses so they’re stored in an obfuscated form within their platform. This means we store only a portion of the IP address for statistics-tracking purposes. This is handled through the IP Address Obfuscation setting.
Does This Situation Apply to Me?
If you have a presence in jurisdictions that consider IP addresses to be personal data, work closely with publishers or advertisers that do, or want to stay ahead of the curve when it comes to data protection, we recommend enabling this setting. However, we suggest you talk about this with your legal counsel to clear up any uncertainty.
Turning This Setting On
On the Application Settings page, scroll down until you see the IP Address Obfuscation setting. Set that option to “Enabled,” then click on the Save button at the bottom of the page.
Enabling this setting also requires the Alphanumeric Transaction IDs setting to be enabled. That setting will automatically be enabled when IP Address Obfuscation is enabled and cannot be disabled unless you disable IP Address Obfuscation first.
How TUNE Obfuscates IP Addresses
While this setting is enabled for your platform, any IP addresses recognized as coming from countries with such personal data privacy laws go through the following process.
For events that generate transaction IDs (clicks and some impressions): If the generation method involves IP addresses, the entire IP address is used to generate the transaction ID for deduplication purposes. However, because transaction IDs are generated using the alphanumeric process, the IP address is not directly saved in the transaction ID.
When stored in our system, the last octet of the IP address is replaced with ‘0’ for all logged events. This includes impression, click, and conversion events and users accessing the admin, advertiser, and publisher interfaces.