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Goal Postback URLs

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Goal Postback URLs

If you use postback tracking, your postback URLs take a slightly different form than normal. They all take the following form, with the highlighted part showing what differs from a regular postback:

http://NETWORKID.go2cloud.org/aff_goal?a=lsr&goal_name=GOAL_URL_FRIENDLY_NAME&transaction_id=TRANSACTION_ID

GOAL_URL_FRIENDLY_NAME is based on the goal name, transliterated to a URL friendly (slug) format. This is displayed in the Detail area of the Goals view page, right below the Name field.

You can, alternatively, use the goal_id=GOAL_ID format, by just placing goal_id=GOAL_ID above in lieu of the goal_name.

Using goal_name is preferred to using goal_id, as it can represent conversion evens that are global, thus easier to track and meaningfully report on. For example, if you want to treat Download as a global conversion event, you can do so using its name. By contrast, a goal_id is specific to a given offer.

With the {goal_name} macro, you can pass along the URL-friendly version of the name (the slug) to your partners.

You can find each goal’s specific URL from that goal’s page. You can also replace the goal_name or goal_id in the postback URL if you know the name (URL friendly version) or ID of your goal. You can get both of these from the Detail area of the View goal page.

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