Goal Postback URLs

Goal Postback URLs

If you use postback tracking, your postback URLs take a slightly different form than normal. They all take the following form, with the highlighted part showing what differs from a regular postback:

http://NETWORKID.go2cloud.org/aff_goal?a=lsr&goal_name=GOAL_URL_FRIENDLY_NAME&transaction_id=TRANSACTION_ID

GOAL_URL_FRIENDLY_NAME is based on the goal name, transliterated to a URL friendly (slug) format. This is displayed in the Detail area of the Goals view page, right below the Name field.

You can, alternatively, use the goal_id=GOAL_ID format, by just placing goal_id=GOAL_ID above in lieu of the goal_name.

Using goal_name is preferred to using goal_id, as it can represent global conversion events, thus easier to track and meaningfully report on. For example, if you want to treat Download as a global conversion event, you can do so using its name. By contrast, a goal_id is specific to a given offer.

With the {goal_name} macro, you can pass along the URL-friendly version of the name (the slug) to your partners.

You can find each goal’s specific URL from that goal’s page. You can also replace the goal_name or goal_id in the postback URL if you know the name (URL-friendly version) or ID of your goal. You can get both of these from the Detail area of the View goal page.