Awin (ShareASale) is a global affiliate marketing network. Its main goal is to connect online businesses (advertisers) with a wide variety of partners (publishers) to boost sales, enhance brand awareness, and grow reach through performance-based marketing. Awin serves as a trusted third-party, offering the platform, tools, and support that enable both advertisers and publishers to work together effectively.
Implementation Steps
- Begin by creating the Offer in your TUNE platform.
- Next, add the Awin tracking link to the Default Offer URL, appending "&afftrack={transaction_id}"
- Define "Postback w/ Transaction_id" as the Tracking Protocol.
- Complete your offer by adding Payout and Revenue values, Goals, and any other necessary settings.
- Once finished, locate the Conversion Postback URL for the offer or goal event.
- Update the postback with the Awin Transaction ID parameter https://demo.go2cloud.org/aff_lsr?transaction_id=!!afftrack!!
- If you have an account manager with Awin, provide them the postback URL, and they will place it for you. Otherwise, you will need to contact Awin Support to set the conversion URL.
Share your Test Link with the Advertiser (Merchant) for them to run a simulated conversion event to ensure the integration is working correctly.