The primary purpose of the Impact ad tracking software, offered by Impact.com, is to accurately track and attribute conversions and engagement to specific partner activity. This enables brands to understand which partners are driving the most traffic, conversions, and revenue, allowing for optimization and ROI measurement.
Implementation Steps
- Begin by creating the Offer in your TUNE platform.
- Add the Impact Tracking link along with the parameter &subId1={transaction_id}" in the Default Offer URL.
- Define "Postback w/ Transaction_id" as the Tracking Protocol.
- Complete your offer by adding Payout and Revenue values, Goals, and any other necessary settings.
- Once finished, locate the Conversion Postback URL for the offer or goal event.
- Copy the code and replace {transaction_id} with {subId1}
- Log in to the "Advertiser's" (Merchant) Impact Account and navigate to the settings pages.
- Edit the event notification settings, set to 'get'
- Add the postback URL you copied. For example: "http://tune.go2cloud.org/aff_lsr?transaction_id={subId1}"
Share your Test Link with the Advertiser (Merchant) for them to run a simulated conversion event to ensure the integration is working correctly.