Note about iOS 14: Updates are not required for offers tracked with Kochava. TUNE’s postback tracking does not rely on IDFA for attribution.
This article is intended for customers interested in driving mobile app conversions and having the Kochava SDK installed in their app. Kochava is a mobile attribution and marketing analytics platform and is a TUNE integrated partner. With the TUNE and Kochava integration, you can accurately measure mobile app conversions coming through your partner marketing campaigns and ensure the related mobile app data is passed back to TUNE.
Enable the Integration
To enable the integration, go into your Kochava dashboard and follow these steps:
- Select the desired Account and App.
- Select Apps & Assets > Partner Configuration.
- Click Add a Configuration.
- Type in TUNE as the Media Partner, select “TUNE”, and click Go.
Configure Install Tracking
After pressing Go, you will need to configure the integration for tracking installs by following these steps:
- After pressing Go you will be taken to the Postback page, where you can review all postbacks that are configured for that specific app.
- Go to the menu dropdown for the Install Postback and click Edit.
- Enter your full TUNE tracking domain (such as “demo.go2cloud.org”) in the TUNE Tracking ID field and press save.
- You are now set to use the integration for tracking app installs. The postback URL will be pre-configured by Kochava as part of the integration with TUNE
Create Your Offer
The following assumes you know how to create and retrieve your Kochava Tracking URL. Full documentation about how to do this can be found here. The following steps focus on only the pertinent steps related to the TUNE integration.
To use the integration, follow these steps:
- Go to the Campaign Manager in Kochava for the applicable app.
- On the Campaign Manager page, click Add a Tracker.
- When you create your New Tracker, add TUNE as the Media Partner.
- After creating the tracker, configuring it, and pressing save, you will need to copy the Click URL.
- Go into your TUNE platform and paste the Kochava click URL as the Default Offer URL for the desired TUNE offer.
- You’re all done! Share this Offer with your partners, and traffic will be directed to the Kochava link that will be able to measure installs and reengagement for your mobile app.
Configure Additional Goals in TUNE (Optional)
- Navigate to the desired offer and then click Add Goal in the Goals panel.
- Assign a name to the goal (such as “Open” or “Account Created”).
- Select “Server Postback w/ Transaction ID” from the Conversion Tracking dropdown.
- Complete any other optional info and then click Add Goal.
- Repeat this process for all other desired tracking events and make note of the Goal ID for each goal created.
- Return to the main offer page and in the Details panel, click Edit.
- Append the following parameter for each goal to the Default Offer URL: &goal_id1= followed by the Goal ID. Increment the number after “goal_id” for each one.
- For example, if the offer has two goals and the IDs are “50” and “51”, you would append &goal_id1=50&goal_id2=51 to the end of your default offer URL.
- Click Save to confirm changes.
Here is an example of a properly formatted default offer URL with goals appended: https://control.kochava.com/v1/cpi/click?campaign_id=example&network_id=123&site_id&{affiliate_id}&offer_id={offer_id}&device_ver={device_os_version}&device_id={google_aid}&click_id={transaction_id}&goal_id1=50&goal_id2=51
Configure Additional Goals in Kochava (Optional)
To configure the integration for tracking in-app events, follow these steps:
- Go to the Postback page for your specific app.
- Go to the menu dropdown for the In-App Event that needs to be configured, and click Create. In this example, we open the event ABANDON_STORE.
- On the Postback screen, select the goal_id parameter assigned to the TUNE Goal ID in the Default Offer URL for this event.
