Advertisers use mobile attribution SDKs to measure and report on app installs and in-app events. In TUNE, you can support this mobile attribution process by using mobile identifier parameters and macros in your various links.
Working with Mobile Identifiers
Mobile identifiers help track which conversions come from which device. They are not required for attribution and do not authenticate conversions in TUNE. In most cases, advertisers or partners who collect device-specific advertising IDs forward mobile identifiers to you.
Once an identifier is stored in TUNE, it can be inserted as a macro in an offer URL or partner conversion link. For example, consider the following conversion link where your advertiser passes you values for the device OS version and Google AID:
http://demo.go2jump.org/aff_lsr?transaction_id={adv_session_id}&device_os_version={adv_device_os_version}&google_aid={adv_google_aid}
You can then forward this information to your partner in a partner conversion link like so:
http://track.partner.com/conversion?sid={aff_sub}&aff_os_version={device_os_version}
Identifiers in Reporting
Enterprise accounts can additionally display mobile identifiers in the conversion report. To do so, first go to Company > Customize Application > Settings > Tracking. Then set Show Mobile Tracking Parameters to “Enabled”.
Now you can select mobile identifiers to appear as additional columns in your conversion report. These identifiers are grouped in the Mobile Data section:
Identifiers & Privacy
In the European Union, United Kingdom, and Switzerland, device IDs are treated as personal data. To aid your efforts in regulation compliance, you can opt-in at the account level to real-time replacement of such data points with an empty string.
Important: We recommend consulting your advertisers before enabling this setting. When enabled, macros you use for device identifiers are replaced with empty strings and can affect your advertisers’ conversion validation.
To opt in, first, go to Company > Customize Application > Settings > Application. Then set Unique Device Identifier Blanking to “Enabled”.
Device ID blanking uses an empty string to replace any incoming values from these parameters:
- device_id
- device_id_md5
- device_id_sha1
- android_id
- android_id_md5
- android_id_sha1
- mac_address
- mac_address_md5
- mac_address_sha1
- ios_ifa
- ios_ifa_md5
- ios_ifa_sha1
- ios_ifv
- google_aid
- google_aid_md5
- google_aid_sha1
- windows_aid
- windows_aid_md5
- windows_aid_sha1
- user_id
- odin
- unid
Supported Mobile Identifiers
Mobile identifiers work just like any other parameters and macros in TUNE. You can request identifiers using parameters in a tracking link or conversion link, and you can insert stored identifiers using the corresponding macros in an offer URL or partner conversion link.
Mobile Tracking Parameters
TUNE can store the following mobile tracking parameters from your advertisers and partners:
| Parameter | Description |
|---|---|
| google_aid | Google Android advertising identifier used for apps in the Google Play store |
| google_aid_sha1 | SHA1 hash of the Google Android Advertising ID |
| ios_ifa | Apple iOS advertising identifier (iOS 6+) |
| ios_ifa_sha1 | SHA1 hash of iOS device’s IFA ID |
| ios_ifv | Apple iOS vendor identifier (iOS 6+) |
| unid | A catch-all for unknown mobile device identifiers |
| user_id | Application-specific user ID (generated by the app developer) |
| windows_aid | Windows device advertising identifier |
| windows_aid_sha1 | SHA1 hash of the Windows device advertising ID |
Mobile Tracking Macros
TUNE mobile tracking macros are identical to the mobile tracking parameters above but enclosed in curly brackets. As an example, the {google_aid} macro corresponds to the google_aid parameter.
Additionally, you can use the following macros for values collected by TUNE from the user agent string:
| Macro | Description |
|---|---|
| {device_brand} | Brand name of user’s device from user agent string (example: Apple) |
| {device_model} | The model name of the user’s device from the user agent string (example: iPhone) |
| {device_os} | OS name of user’s device from user agent string (example: iOS) |
| {device_os_version} | OS version of user’s device from user agent string (example: 4.3.2) |
Legacy Identifiers
Over time, device manufacturers have introduced a variety of mobile identifiers. Due to the accuracy of attribution and privacy concerns, some identifiers have had their support reduced or removed entirely.
In general, we do not recommend using the following legacy identifiers:
- google_aid_md5
- ios_ifa_md5
- windows_aid_md5