Skip to main content

Basics of Parameters and Macros

Updated

How to Use Parameters, Values, and Macros in TUNE for Tracking

Introduction

In the realm of digital marketing and affiliate tracking, URLs play a crucial role in transmitting data between parties such as advertisers, partners, and tracking systems. This document outlines the tools provided by TUNE for managing this data exchange: parameters, values, and macros.

Parameters & Values

In TUNE, parameters and values are used within URLs to convey specific information. Parameters indicate what type of data is being transmitted (e.g., offer ID, partner ID), while values represent the actual data associated with those parameters. Here’s how they work:

Example:

Consider a tracking link URL for an offer with offer ID 1001 and partner ID 2002:

https://www.google.com/?trans=ABCDEF-120021&aff=2002

In this example, trans and aff could be replaced with macros like {transaction_id} and {affiliate_id}, respectively, to dynamically insert values during session tracking.

Usage Scenarios

Working with Advertisers

When collaborating with advertisers, you may need to exchange specific data such as mobile device IDs. The structure of URLs and the use of parameters and macros differ based on whether you are sending tracking links (offer URLs) or receiving conversion data (conversion links).

Offer URL (TUNE parameters, Advertiser values):

https://hasoffersdemo.go2cloud.org/aff_c?offer_id=1001&aff_id=2002

Conversion Link (Advertiser parameters, TUNE macros):

https://hasoffersdemo.go2cloud.org/aff_lsr?offer_id=1001&transaction_id=TRANSACTION_ID&amount=AMOUNT

Working with Partners

Similar to advertisers, partners may require different data sets such as traffic source information. Here’s how you handle partner-related URLs:

Partner Conversion Link (Partner parameters, TUNE macros):

https://hasoffersdemo.go2cloud.org/aff_lsr?offer_id=1001&transaction_id={transaction_id}&amount={amount}

Partner Tracking Link (TUNE parameters, Partner macros):

https://hasoffersdemo.go2cloud.org/aff_c?offer_id=1001&aff_id={partner_id}&source={SOURCE}

Conclusion

Understanding the usage of parameters, values, and macros in TUNE is essential for effective data transmission and tracking in digital marketing campaigns. As you become more familiar with these tools, you can optimize how you exchange data with advertisers and partners, enhancing the efficiency and accuracy of your tracking efforts.

Learn More

For further information on advanced techniques and best practices with TUNE parameters and macros, consult the TUNE documentation or reach out to our support team for assistance. Happy tracking!

For a summary of TUNE parameters you can use to request information, read our articles on:

For a summary of TUNE macros you can use to pass information, read our articles on:

Related articles