How Geotargeting Works

For any offer set to target geographical regions, our external service provider determines the location of a user based on their IP address. Then, our ad tracking servers use that information to determine if the user is inside the target regions for the offer.

When Enforce Geotargeting is set to “Enabled” for an offer, only users in the target regions are served the offer. If the offer is in an offer group, users may be directed to another offer in the offer group instead:

	Enforcing Disabled	Enforcing Enabled
Not in Offer Group	Users see the offer regardless of their location.	Users in the target region see the offer. Users outside the target region see a blank page.
In Offer Group	Users see the offer unless another offer in the offer group targets the user’s location.	Users in the target region see the offer. Users outside the target region are redirected to another offer in the group that targets the region. If no offer in the group targets the region, the user sees a blank page.

For example, you have an offer that targets the United Kingdom and the United States. If a visitor from Spain clicks on that offer, they’re instead directed to a blank page.

Keep in mind that because the geotargeting feature uses IP-based geolocation, it is subject to the limitations of that process.

How Geotargeting Works

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