How Geotargeting Works
For any offer set to target geographical regions, our external service provider determines the location of a user based on their IP address. Then, our ad tracking servers use that information to determine if the user is inside the target regions for the offer.
When Enforce Geotargeting is set to “Enabled” for an offer, only users in the target regions are served the offer. If the offer is in an offer group, users may be directed to another offer in the offer group instead:
|Enforcing Disabled||Enforcing Enabled|
|Not in Offer Group||
|In Offer Group||
For example, you have an offer that targets the United Kingdom and the United States. If a visitor from Spain clicks on that offer, they’re instead directed to a blank page.
Keep in mind that because the geotargeting feature uses IP-based geolocation, it is subject to the limitations of that process.