Adding & Modifying Geotargeting Settings
To add or modify an offer’s geotargeting settings, go to that offer’s page, then in the Targeting panel, click the Edit button. On the next page, you can set up targeting rules in the Geotargeting panel to include or exclude specific countries, regions, and cities.
In the Included Locations field, enter the countries, regions, and cities you want the offer to target. Then in the Excluded Locations field, enter the countries, regions, and cities you don’t want the offer to target.
As you fill out each field, you can select matching locations from the dropdown menu as they appear or remove selected entries using the X icon.
Important: You can either include or exclude locations at each city, region, and country level—you cannot do both. This ensures that your inclusions and exclusions overlap without duplication and function as expected. If you provide an invalid set of inclusions and exclusions, you’ll receive an error letting you know which field needs to change.
Example 1: Exclusions
Let’s say we want our offer to target users all over the world, except for a few specific cities. To do that, we’d use the following geotargeting rules:
| Include | Exclude | |
|---|---|---|
| City | “Seattle, Washington, United States” “Toronto, Ontario, Canada” |
|
| Region | ||
| Country |
As a result, all users except those in the cities of Seattle and Toronto can access the offer. Note that there’s no need to include other regions or countries unless we want to exclude specific parts of them.
Example 2: Inclusions & Exclusions
Let’s say we only want our offer to target users in the United States and Canada, but we want to exclude a few specific cities and a single region. To do that, we’d use the following geotargeting rules:
| Include | Exclude | |
|---|---|---|
| City | “Seattle, Washington, United States” “Toronto, Ontario, Canada” |
|
| Region | “Texas, United States” | |
| Country | “United States” “Canada” |
As a result, users from countries other than the United States and Canada won’t be able to access the offer. Plus, users in all cities and regions of the United States and Canada can access the offer unless they’re in the cities of Seattle and Toronto, or part of Texas.
Example 3: Invalid Setup
Let’s say we want our offer to exclude users in Saudi Arabia, but want to ensure that users in the state of California can still access the offer. To do that, you might try to use the following geotargeting rules…
| Include | Exclude | |
|---|---|---|
| City | ||
| Region | “California, United States” | |
| Country | “Saudi Arabia” |
Unfortunately, this is an invalid set of geotargeting rules! Here, we receive the error:
Cannot mix inclusion and exclusion targeting rules with unrelated locations: california (5) is not within the countries provided.
This is because California is already excluded when including Saudi Arabia and not the United States. To fix this setup, all we need to do is remove California as an excluded region.