HubSpot is a CRM platform commonly known for customer management and inbound marketing tools. Sharing data between HubSpot and TUNE can be beneficial when using both platforms. If you use the Hubspot Operations Hub, you can set up TUNE postbacks to trigger any event you choose.
In the example below, we walk through how to notify TUNE of every new submission to a HubSpot contact form. You can use the same steps to share other HubSpot events, such as the website visited, the email opened, or HubSpot's Lifecycle Stages, such as Lead and Opportunity.
1. Log in to Hubspot and navigate to Automation > Workflows
2. Create a new workflow or pick an existing one
3. Add a Trigger. Triggers can be events, criteria, or time schedules. We are using Completed Form Submission for this example
4. Next, click the + icon to add an action. Under the Data Ops headline, you will find Send a Webhook; select this option
5. Open the Method dropdown menu and select GET
6. Enter the Webhook URL. This is your TUNE Postback URL, which can be found on the offer page in your TUNE account. You can add your transaction_id parameter as the Key in the Query parameters section. The value should be set to your transaction_id property. Click Save
Note: If you do not have a transaction_id property created, finalize this step first. In this example, we are using a hidden field in the Form Submit to retrieve our transaction ID from the click URL. This is very easy: Simply give the form field the same name as the query parameter in your Default Offer URL in TUNE, and the transaction ID will be stored accordingly.
Example
Default Offer URL: "http://website.com?transaction_id={transaction_id}"
Property:
7. Now, you can test your Webhook. A Hubspot test button can be found in the top right corner. Note that you will not see the query parameters during this test. Therefore we recommend also to trigger the workflow with a real test
Additional Hubspot resources can be found here