Server-to-server tracking is becoming increasingly important as more Do Not Track regulations are enforced, specifically around the usage of cookies. Server to Server, or Server Postback tracking, uses a unique identifier for each click stored on your tracking engine's server. This unique identifier contains any/all information that would typically be stored in a cookie, so when the user converts, the identifier is returned to the server and correlates the correct click to the conversion. Tracking202 uses the tag [[subid]] to generate this unique identifier.
Partners using Tracking202 can structure their campaigns to pass the unique identifier [[subid]] to TUNE tracking links. Tracking202's servers generate the actual value for [[subid]] upon redirect and pass it to each click, which should be passed to the TUNE tracking link.
As your partners pull their tracking link from your TUNE platform, they will need to add the [[subid]] as an “&aff_sub=[[subid]]” value in their tracking link. This way, TUNE can pass that value back on conversion, and Tracking202 will recognize the value and register a conversion.
When your partners set up their Campaign in Tracking202, they are asked to provide a partner URL. They will want to copy and paste the TUNE tracking link precisely as displayed above.
This is how it should appear in the Partners Tracking202 account:
Once they have saved their Campaign in Tracking202, the partner will navigate to the “Get Postback/Pixel” section of the Tracking202 setup.
The partner can load the postback from Tracking202 on the Offer page within TUNE. They will need to select “Postback URL” as the Type and insert the appropriate tags, as displayed below.
As a Partner Manager or Admin Operator, you can place a global postback for your partner by selecting “All Offers” from the drop-down. If you go this route, ensure your partner has followed the tracking link instructions each time they set up a new Campaign in Tracking202. You will not need to add a postback on each campaign in TUNE if you have placed the Postback for “All Offers.”
To Test that the values are passing correctly, you should use the Test functionality by clicking “Test” from the Conversion Pixels/URL section under the ” Partners” tab. You will need your partner’s Tracking202 link, which they will use in production, so the correct [[subid]] values are passed from Tracking202 to TUNE.
Once you have followed these steps, a conversion should be logged in TUNE and within your partner’s Tracking202 account.