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Tracking Facebook Campaigns

Updated

If you want to have your Facebook advertiser campaigns run through TUNE and report back to Facebook, follow these two steps: create the campaign on Facebook and implement the Facebook tracking code to your offer’s conversion tracking.

Create Your Facebook Campaign

When creating your ad campaign on Facebook, select “Send people to your website” for the Choose the objective for your campaign selection.

In the field that appears, paste your offer’s tracking link. Continue the process to configure your campaign. Refer to Facebook’s support documentation if you have any questions regarding their platform.

Implement Tracking in TUNE

Once your Facebook campaign is set up, implement tracking conversions from that campaign in your TUNE platform by copying the Facebook pixel code and placing that into your offer.

Configuring Your Campaign’s Facebook Pixel Code

Once your campaign is set up, retrieve its conversion pixel. In the Add Conversion Tracking section, select the option or options relevant to your campaign—typically InitiateCheckout, Purchase, or Lead.

<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');

fbq('init', 'PIXELID');
fbq('track', "PageView");</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=PIXELID&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->

For help with troubleshooting the Facebook pixel code, you can reference Facebook’s validation tool documentation.

Implementing with Pixel-Based Tracking

To track Facebook clicks on offers using pixel-based tracking, use partner conversion links. Go to Partners > Conversion Pixels/URLs. Then click Add Conversion Pixel/URL to add a new conversion pixel.

Follow these steps in the Add Conversion Pixel/URL form:

  1. Offer: Select “All Offers”
  2. Partner: Select “All Partners”
  3. Type: Select “JavaScript/HTML Code”
  4. Conversion Pixel Code / URL: Paste the pixel code Facebook provided here.

Then click Save. Once saved, conversions include Facebook’s conversion pixel.

Implementing Postback Tracking

You also use partner conversion links to track Facebook clicks on offers using server postback tracking, in this case using third-party server-side tracking. Go to Partners > Conversion Pixels/URLs, then click Add Conversion Pixel/URL to add a new conversion pixel.

Follow these steps in the Add Conversion Pixel/URL form:

  1. Offer: Select “All Offers”
  2. Partner: Select “All Partners”
  3. Type: Select “Postback URL”
  4. Conversion Pixel Code / URL: Paste the URL listed in the <img> tag contained in the pixel code’s <noscript> tag. In our example above, the URL is https://www.facebook.com/tr?id=PIXELID&ev=PageView&noscript=1

Then click Save. Once saved, conversions fire a notification to that Facebook URL.

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