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Promo Codes

Updated

How to Use Promo Codes for Conversion Attribution in TUNE

Promo codes in TUNE provide a method for attributing conversions to partners without relying on clicked tracking links. This feature expands marketing opportunities, allowing promotions through channels like podcasts and influencers.

Use Case

If you wish to promote your product through podcasts, YouTube channels, or influencers who resonate with your target audience, you can assign them as partners in your TUNE platform. By creating a promo code for your offer, these partners can verbally promote your product, direct users to your website, and instruct them to enter the promo code at checkout. The designated partner will attribute all subsequent conversions using this promo code.

Creating a Promo Code

  1. Navigate to Manage Offers:

    • Access your TUNE platform and go to the Manage Offers section.
    • Select the specific offer you intend to work with.

  2. Create a Promo Code:

    • Within the offer page, locate the Promo Codes panel.
    • Click on "Create Promo Code".

  3. Enter Details:

    • In the modal that appears, enter your desired promo code text.
    • Choose the partner you wish to credit for conversions associated with this promo code.
    • Click "Create" to save the promo code.
    Screenshot_2023-03-08_at_2.39.40_PM.png

 

Disabling and Reenabling a Promo Code

Disabling a Promo Code

  • Hover over the promo code row within the Promo Codes panel.
  • Click on the Disable icon next to the promo code name.
  • Confirm your action by checking the box and clicking "Disable Promo Code."

Screenshot_2023-03-08_at_2.41.25_PM.png

Reenabling a Promo Code

  • To reenable a disabled promo code, click on "Create" again.
  • Reenter the promo code and partner details.
  • Click "Create Promo Code" and then select "Reenable" from the banner prompt that appears.

Screenshot_2023-03-08_at_2.44.03_PM.png

Tracking Conversions with Promo Codes

To track conversions using a promo code, append the promo_code parameter to your conversion link. This method is compatible with both server postback offers and pixel offers.

Example Conversion Links:

Server Postback: 

https://test.go2cloud.org/aff_lsr?promo_code=HELLO2020

iFrame Pixel:

<iframe src="https://test.go2cloud.org/aff_l?promo_code=HELLO2020" scrolling="no" frameborder="0" width="1" height="1"></iframe>


With Advertiser ID (for offers with an advertiser attached):

https://test.go2cloud.org/aff_lsr?promo_code=GREATCODE&adv_id=2083

<iframe src="https://test.go2cloud.org/aff_l?promo_code=GREATCODE&adv_id=2083" scrolling="no" frameborder="0" width="1" height="1"></iframe>

Notes and Considerations

  • Promo codes are tied to a specific partner and cannot be reassigned once assigned.
  • Only default goal conversions are supported with promo codes; additional offer goal conversions are not.
  • For offers with an advertiser, include the advertiser ID along with the promo code in conversion tracking.
  • Multiple advertisers can utilize the same promo code text as long as unique advertiser IDs are provided.
  • If the Promo Codes feature is not visible in your TUNE platform, contact your account manager or email support@tune.com for access.

Conclusion

Utilizing promo codes in TUNE provides a flexible and effective way to attribute conversions to partners through various marketing channels. By following these steps, you can seamlessly integrate promo codes into your campaigns and accurately track performance without relying solely on tracking links. For further assistance or advanced usage scenarios, consult TUNE documentation or support resources. Happy promoting!

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