The Event Tracer Report is available in the Reports menu. It allows you to thoroughly examine your platform's logs over the last 45 days. You can also download information extending beyond 45 days from the basic Server Logs page, also available from the Reports menu.
The event tracer has three modes:
- Server Logs: server messages and notices, including error messages and redirect notices
- Postback Logs: postback requests, both incoming and outgoing
- Event Logs: impressions, clicks, and conversions
When the event tracer page loads, it defaults to Event Logs. Click on the Server Log tab at the top to change the mode.
Troubleshooting Click Messages
The server logs report summarizes Notices, Errors, and Debug messages for clicks and conversions in your platform. Messages are logged for impressions, clicks, and conversions and can be one of three types:
- Notice: Notifications for specific intended actions
- Error: Notifications for certain unexpected behaviors
- Debug: Notifications for specific tests run either by a partner or admin
Server log messages explain why a particular action occurred and can be helpful when troubleshooting tracking issues.
Examples:
“Offer Geo-Targeting does not match Country/Region, no valid group redirect offer.”
This notice means a user clicked on a link for an offer from a location outside of the geo-location restrictions defined within the offer. In other words, the offer has a geo-targeting rule set that doesn’t match the user’s location. Since the offer is not in an offer group or the group doesn’t include an offer with geo-targeting that matches the user’s location, the user goes to a blank page and isn’t redirected anywhere.
Possible Resolutions:
- Add the offer to an Offer Group that includes multiple Geo-Targeted Offers
- Remove the Geo-Targeting from the offer
- Add the user's Geo-location to the Offer Targeting Settings
- Do nothing. If the traffic is not intended for this offer or any redirect offer, leave the offer settings as is so that non-targeted users won't be able to access the offer.
"Offer # is not targeting users browser/device."
Similar to the above, this notice indicates that the user does not meet the Advanced Targeting rules defined within the offer. Since the offer is not in an offer group or the group it is in doesn’t include an offer with targeting rules that match the user's browser or device, the user goes to a blank page and isn’t redirected anywhere.
Possible Resolutions:
- Add the offer to an Offer Group that includes multiple offers for targeting options
- Remove the Advanced Targeting from the offer
- Add the user's browser/device to the Offer Targeting Settings
- Do nothing. If the traffic is not intended for this offer or any redirect offer, leave the offer settings as is so that non-targeted users won't be able to access the offer.
“Offer is Expired/Paused; no other offers to redirect to”
This notice means the Offer is paused or expired, but still receiving partner traffic. If the Redirect Offer is. not set, the partner traffic goes to a blank page, and the user isn’t redirected anywhere.
Possible Resolutions:
- Update the offer to include a Redirect Offer in the Offer Settings section so that all partner traffic will be redirected to the Redirect Offer selected.
- Update the expiration date of the expired offer to reflect a date in the future. This will change the offer status to Active and allow traffic.
- If the offer is Paused, change the status to Active so that traffic is allowed.
- Do nothing. If the offer is paused or expired and you do not have a redirect offer, leave the settings as is and inform your partners that they should stop promoting the offer.
"Request Invalid/Click Invalid"
Possible Resolutions:
- Talk to your partners and provide guidelines detailing rules around structuring tracking links.“
"Partner not found"
This click error means that the tracking link that is being requested is for an invalid partner or partner ID. Either the partner ID is wrong, or the partner was deleted or blocked. The ad server returns a blank page for these requests Review the link located in the "Request URL" field of the server log report to determine the partner ID being passed.
Possible Resolutions:
- Correct the Partner ID used in the tracking link if it is incorrect.
- Change the status of the Partner to Approved if they are pending or blocked
- Do nothing. Clicks from the same partner ID will continue to be blocked.
“Offer not found.”
This click error means that the tracking link that is being requested is for an invalid offer ID. Either the offer ID needs to be corrected, or the offer was deleted or inactive. The ad server returns a blank page for these requests.
Possible Resolutions:
- Correct the Offer ID used in the tracking link if it is incorrect.
- Update the offer to be paused instead of deleted. Next, set up a Redirect Offer, and the traffic will be forwarded to the specified redirect offer. Offers that are deleted don’t forward traffic to the redirect offer.
- Update the Offer expiration date to set the offer to Active.
- Do nothing. Clicks for this offer will continue to be blocked.
"Partner not approved to run offer"
This click error indicates that a partner is sending traffic to an offer that they are not approved for.
Possible Resolutions:
- Approve the partner for the offer so that traffic reaches the intended destination.
- Do nothing. Clicks for this offer will continue to be blocked.
“Test mode is enabled. Geo-targeting skipped.”
This debug notice means a partner or admin employee tests a tracking link. A test cookie is set when a partner or admin employee logs in. Then, when they test a tracking link, the ad server detects the test cookie. If the test cookie is set, geo-targeting is skipped so the partner or admin employee can test the offer.