With our adjust stats tool, you and your team can modify all measurable stats in your platform if you need to change the number of impressions, clicks, or conversions for your stats. This way, you can manage the overall payout for partners on CPA/CPS, CPC, and CPM offers or adjust clicks so they match another platform's stats. With the adjust stats tool, you can add or remove any measurement and adjust payout accordingly.
Add or subtract the aggregate clicks for that day when adjusting impressions and clicks. Payouts are adjusted for the selected partner if the offer is set up as cost-per-click (CPC) or cost-per-thousand-impressions (CPM). If you break down the stats by the hour, all adjusted clicks or impressions will show up at midnight (00:00) for that day for the timezone set for the platform.
When removing/adding conversions, things are a little different. Essentially, you are creating ‘adjustment’ conversions in the conversion report. So, if you choose to remove conversions for a partner, you add negative conversions to the conversion report to reduce the net earnings for a partner and cancel out the earnings of existing conversions. This is mainly used to adjust the payout for the partner. Be advised that using the Adjust Conversions tool will have a potential impact on your offers and partners' performance measurements (Conversion rate, CPA, RPA)
To access the Adjust Stats tool, you can go to Partners > Adjust Stats
Adjusting Impressions
If you need to make adjustments to a partner, go to Partners > Adjust Stats, and you will be at the Step #1 screen:
Here, you will select the offer and partner and the date that the stat adjustments will be applied (Note: All impressions will show up at 00:00 for that date, so the changes will not be applied to specific hours in your stat reports.) Then, choose if you want to add or remove impressions from the selected partner stats. In the Quantity field, enter the number of impressions you are adjusting for this partner, rounding to the nearest thousand. If you want to add 10,000 impressions for the selected partner, enter ’10’ in the field. Once all the information above has been filled out, click ‘Continue’ to move onto the confirmation page.
On the next page, you should see a summary of the impressions that you want to add. At this point, the impressions have not been added to the stats, so no changes have been made. If you look over the confirmation page, you will see the number of impressions to be added. If the offer has a payout setup as CPM, then you can see at the bottom of the form that there is a payout for that and a revenue. If the offer pays out with CPA/CPS/CPC, the payout will show as ‘0.0000’.
Once you have confirmed that this is the correct number of impressions, click ‘Process’ at the bottom. You should get a prompt telling you that the impressions were created successfully, after which you will be redirected back to the first step. Your adjustment should now be reflected in the stat report.
Adjusting Clicks
Similar to adjusting impressions, clicks can be added in bulk using the adjust stats tool. Unlike adjusting impressions, you can specify exactly how many clicks you want adjusted instead of rounding to the nearest thousand.
Starting by going to Partners > Adjust Stats, select the partner, offer, date, and the number of clicks to be adjusted. Then specify if you wish to add or remove these clicks from the stats:
You can review the clicks you want to adjust on the next page here. Since the offer we are adding clicks to is a CPC offer, the partner will get a payout for each click that we add. If we remove clicks for this offer, the partner will get a negative payout for the adjustment, lowering their total earnings. CPA/CPS and CPM offers will see a payout and revenue value of ‘0.0000’ since the payout for these offers occurs at different metric points.
Once you have confirmed that the numbers and settings are correct, click the ‘Process’ button. The clicks will be added to this partner’s stats, and you can then view them live in the stat report.
If you break down the clicks by the hour (for example, in the hourly report), you will see all the adjusted clicks in the midnight (00:00) hour for the selected day. Each click will show as a unique click in the stat reports.
Adjusting Conversions
The first step to adjusting conversions is to specify the offer, partner, date, and the number of conversions being adjusted. If your offer has goals, you also select the appropriate goal for which you want to adjust stats. The screenshot below shows an example where ten conversions are being added for ‘Test Partner’ in the ‘Sample Offer #1’ on May 1. Once all the fields are set, click Continue:
Like impressions and clicks, you are taken to a confirmation page where you can preview the partner, offer, and total conversions, along with the payout and revenue for each conversion:
Once you have confirmed that all the fields look correct, click “Process” at the bottom. This will create all the adjustments in your conversion report.
One last thing to consider with these adjusted conversions is that they won’t affect any partner pixels/postbacks placed for this offer and partner.